UnMaxing your Lens (to make the layout CLEANER!)
A real-life lens, by it’s very nature, helps focus things. Like the lenses in a microscope, or your glasses, or telescope. A Squidoo lens is no different. Your lens is to focus in on things.
Bearing that in mind, you might want to consider unmaxing your lens.
What does unmaxing mean? It means unticking a little box hidden on the side of your lens to change the layout from a 3 column clutter to a 2 column cleaner design.
For any of my lenses where I hope to make affiliate sales, I unmax the lens. I don’t need my buyers looking at a cluttered design!
For my other information lenses I leave the 3 column lens displaying because of the revenue from the extra google ads on the right hand side. Sales will not be impacted because lots of my information lenses are not set up to make sales.
Once you know how to find the unmax button you will be able to play around with the look of your lens and get a feel for the different layouts. Not all lenses will suit 1 layout over the other.
So experiment!
So where do you find the tick box to unmax a lens? Here: www.squidoo.com/unmax
- Lewis 
I came to this site from a recommendation I clicket to join Bumpzee, it was a good site. The ...
It is a nice feature to have.
Mailing list is the biggest asset of an internet marketer. 
Oh yes - there is an example sign up box on www.squidoo.com/tricks 
I am still trying to learn hub pages. I did create one. Squidoo really has me spoiled. Will ...
I've read reports that used no-follow links with a long nonsense word to a page without the word. The target ...
I'm really glad I read that - thank you so much for explaining it all! 
I really need this info as I'm new to Squidoo. One way, I think is to write articles from different ...
I am in agreement with Jaguar Julie, I signed up for HubPages several months ago, and have not found (or ...
Dont see way to trackback...so...see link to this article on http://Twitter.com/SocialMtgExpert 
Comment by thefluffanutta on 4 July 2007:
After ticking/unticking the “Max” button, you DON’T need to republish your lens - it’ll instantly change! Have a look at both views of your lens, and decide which looks best.
I’m going to unmax some of mine now - the layout has changed since last time I looked at unmaxxed lenes…
Comment by mrlewissmile on 4 July 2007:
I know you don’t need to republish. I added that in because you might as well republish while you’re there.
Comment by Mr E on 5 July 2007:
One thing I want to know - what does unmaxing do to your SERP?
I’ve tried in on one lens and it seems to have maintained it’s strong position - anyone else have any different experiences?
Comment by mrlewissmile on 5 July 2007:
Mr E, Unmaxing your lens gives the lens LESS outbound links I think, so it should improve your rank. Whether maxed or unmaxed, it is your content that is read first by google because of how the code is formatted. Even with 3 columns, the middle column is read first by google. So either way should be about the same.
Comment by Gary Harvey on 9 July 2007:
Wish I had something to add. But I dont. Only to say.. thank you for sharing. I had no idea what unmaxing meant or did.
Gary
Secret_Article_Profits, one of my lenses which I will now unmax.
Comment by WhitePineLane on 1 August 2007:
I love the idea of only maxing the lenses where you’re not looking to make affiliate sales! I has unmaxed all of mine because I really don’t like the cluttered look. But You’re right, on the leses that are mostly just informational, I might at well get more adSense revenue. Now I’ve got a combination of maxed and unmaxed lenses. Thanks for the tip, MrLewisSmile!
WhitePineLane
Comment by John D on 15 March 2008:
I unmax any affiliate promoting lens to reduce traffic leaks.
John
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