I’ve been on a Christmas Mrket Shopping Trip to Frankfurt (Germany) for the past week, so I missed out on updating SquidooCool with LOADS of cool stuff!

So here is Cool-Stuff number 1:

A free ebook about making excellent lenses (that’s my summary of what it’s about), written by the Squidoo creator Seth.

My favourite extract is this:

“If you build a page and use almost no effort, rely on defaults, write as little as you can, find no original links and copy and paste text from Amazon, don’t be at all surprised if you don’t get any traffic. In a world of millions of choices, you don’t deserve any traffic, do you?

The most successful Squidoo lenses, like the most successful blogs and the best stores, are all filled with unique stuff. Remarkable stuff, even. Stuff worth talking about. Links you can’t find anywhere else. Collections of information that actually make a point. Hand-built organization that teaches. Copy that’s worth reading.

“Oh, boy,” you think, “this is a lot of work.” It is, and that’s great news.

It’s great news because it means that for the foreseeable future, the secret of getting tons of organic web traffic has NOTHING TO DO with who you know or how much money you have. It revolves around a simple truth: great pages get more traffic”

You can download the book by clicking here.

Lewis

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