New EveryZing Module

Quite a clever new module is now live under the ‘New’ heading.

You heard it here first
EveryZing.com is best described as a podcast search engine. But it does do more than just podcasts. They cleverly get text transcripts of the audio files and videos uploaded, and some other stuff.

Here is there very confusing unclear definition of what they do, taken right from their website:

“EveryZing is the most powerful digital media merchandising platform available today. Media companies of all sizes leverage our unique ability to drive the volume of online content consumption and create new and powerful revenue streams. Through our speech to text, search and optimization technologies, and consumer-facing website, we create greater opportunities for consumer and advertiser access to online content. The company’s best-in-class technology and comprehensive set of advertising services enable our partners to profit from their content by launching digital channels that deliver the entertainment, news and information that consumers crave.”

And that makes NOTHING clearer for me! But playing with the module reveals these things.

1. The module looks like this:

2. It doesn’t play the audio IN the lens. It creates links to everyzing.com pages, where your ’search term’ from the first box in the module (see pic above) is pointed to in the audio itself! So everyzing convert the audio to text and let you search it. Very cool indeed.

3. I can’t work out what the ‘channels’ option does. Some of the channels are topics, like 2008 Presedential Election, and some are things like YouTube Videos. But even if you select YouTube videos, the everyzing page that is linked to in the module doesn’t have a youtube video on it. But it does have a youtube video if you did the exact same search on everyzing.com instead of via the module. It has an audio recording instead. All very confusing. Maybe it’s a bug.

4. Painfully, the module does not make the links open in a new window. I wish it did. Maybe this will change.

5. You can make the module show more accurate listings for your lens by using the same technique I wrote about for the ebay module here.

So go play with it, and write a comment about what you find out! Like it? Hate it? What’s your verdict?

- Lewis

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