Do you treat your lensmaking as a hobby or a business? I would guess that more than 99.9% of lensmasters treat their lensmaking time as a hobby. It pays rather nicely if you hit upon a great niche idea and write up some great content, but most of the time people are making lenses it’s probably more fun than work. If it felt like work they probably wouldn’t do it as much, in their free time...

Go, Squidoo, Go! Squidoo has added some cool Facebook Connect connections. Here is how the wonderful and beautiful and talented Megan Casey explains SquidooConnect: “SquidooConnect is like a bridge between Squidoo and Facebook. It helps your friends cross over to see your lenses, and helps you cross over to talk to people about your lenses on Facebook. It’s up to you how often you use it!” She...

Are you building a mailing list from your lenses? When someone lands on your lens, how many chances of a sale do you get? Mostly the answer will be… one. If you get the person to look at a couple of your lenses then your chance of a sale doubles and triples. But what if your lens visitors said to you ‘Hey! I like your style! Here, take my email address and send me cool stuff!’ If...

The #2 source of backlinks for your lenses are Squidoo Groups. Squidoo groups have really begun to prove themselves in Google. In almost all cases they outrank lenses, get a higher PageRank, and get more backlinks naturally than lenses. That’s right. Groups are outranking lenses in Google. This means is would be incredibly wise for you to add Squidoo groups to your list of Google Ranking Weapons. For...

Yesterday Squidoo launched their newest clever creation. It’s called TwitterStorm and is a clever merge between a lens and Twitter. You make a question lens, kind of like Yahoo Answers meets Squidoo, and people can write and vote answers via Twitter. When they participate by answering your question a link to your lens appears on their Twitter profile page to all their Twitter followers. And if...

********************* This blog post is part 1 in theGoogle Jetpack: Backlinksseries of posts.********************* This is the easiest source of backlinks for your lenses. Your other lenses! If you get 1 person looking at 1 of your lenses, you have just had 1 chance of a sale. If you manage to get that person to look at another one of your (related) lenses then you have just doubled your chances...