Hello hello hello..! Fun post today. Blog your socks off.
“Blogging and lenses go together like Winnie The Pooh and Tigger Too…
So do YOU have a blog for your lenses?”
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FIRSTLY, WHY WOULD YOU WANT A BLOG?
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Blogs are fun. Blogs are free. Blogs are fabulous. And blogs are FINDABLE!
It is extremely difficult now to do a search at Google and NOT find a blog in the first 30 results. Go ahead. Try. Even a lot of websites that don’t LOOK like blogs are blogs.
Your updates on your blog can be subscribed to, your updates can be fed onto your lenses in the RSS module, your updates can get automatically sent to Google and other search engines (telling them they have to come and take a look at your new content), and your updates are easy to do. FAR easier than updating a standard website, and probably quicker to post new stuff to than a lens.
So now that I’ve made my case for blogs….
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HOW DO YOU GET YOUR OWN BLOG?
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You could pay for a service like typepad(.com), you could get a free blog from blogspot(.com), or a free blog from wordpress(.com), or pay for a blog/site through squarespace(.com), or install a version of wordpress on your own server/hosting with your own domain name. If you are looking to start a blog there are literally thousands upon thousands of websites who will fight to get you to sign up with them - free or otherwise.
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SO WHO SHOULD YOU GO WITH?
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Without making decisions for you - I’ll tell you a story.
When I went to Sri Lanka for a few months (2 years ago to the day!) I had a blog I created at blogspot.com. It works well, and is now owned by Google. Then the next blog I created was this one - squidoocool.com - and I hosted it at wordpress.com. It is free to start a blog at wordpress.com, and the blog started ranking quite high in Google search results.
But because I wanted to use squidoocool.com instead of squidoocool.wordpress.com, and because I wanted to be able to further customise the layout and theme and plugins etc I decided to host the wordpress blog on my own hosting I have at HostGator (which I use for hosting my other websites).
HostGator comes with a nifty tool called Fantastico which installs certain scripts for you, including the wordpress software! So you can have your own version of the wordpress software running on your server (instead of wordpress.com) to run your blog. Unlike with wordpress.com, you are hosting all the files and posts and backups yourself. It comes with PLENTY of advantages.
So SquidooCool.com is now hosted on my own webhosting, nothing to do with wordpress.com (apart from the fact that the software in the background running the blog is the same).
I am VERY pleased with SquidooCool.com running on my own webhosting, and most of the time when I do a new post here… Google has found it and ranked it in search results within 2 hours. Hosting the blog myself allows me to add and edit themes, add plugins, add javascript and ads, etc. All stuff you can’t do with regular wordpress.com.
So here’s what I would recommend:
1. Get setup with wordpress.com to learn how everything works and to get blogging as soon as possible. You don’t need to pay them for any of the extras. Just get setup with a blog there. You can even have www.YOURSquidooUsername.wordpress.com
2. Start blogging about your lenses!
3. Put links in the ’sidebar widgets’ (under ‘Design’ or ‘Presentation’) to your websites, lensmaster profile, and to your best lenses.
4. Every time you create a new lens, write a blog post about it. Google will find the blog post, and find the lens, quicker. Because you now have two tools working for you - Lenses and Blog Posts!
So here are some useful links for you:
www.blogspot.com
www.wordpress.com
www.hostgator.com (if you want to host your blog yourself)
www.namecheap.com (if you want your own .com domain name for about $9 a year)
Happy Blogging!
I will post more about setting up your own hosting and domain name soon.
Lewis
Filed under: Backlinks, Cool Ideas, Google Rankings, Lens Promotion | 21 Comments »